Smort

smort branding

Confident, modern, and bold. Your guide to using Smort logos, colors, and typography consistently across every platform.

Logos

Smort logo symbol
Primary symbol
Smort logo black
Black symbol (for light backgrounds)
Smort owl mascot
Owl (Slack / mascot)

Color Palette

Mustard#F2B42C
Blue#5F87FF
Accent#5FE7FF
Dark#242122
Light#EEEDEA
White#FFFFFF

Typography

The quick brown fox

Headings & LogoKarla, sans-serif · 700

The quick brown fox

Body TextKarla, sans-serif · 400

UI Elements